Strong mind.
Strong body.

Standard is $75/month and Hero & Student is $70/month. Both have no enrollment fee and a $75 annual maintenance fee. Cancel anytime with 30 days’ written notice. A day pass is $20 (good for one calendar day, unlimited visits) and a week pass is $50.

A day pass is good for one calendar day, with as many visits as you like until midnight. If you buy it at 8 a.m. and work out, you can come back at 5 p.m. for a second workout. It doesn’t run for 24 hours, so you can’t return at 7 a.m. the next day without a new pass.

You can sign up online. After signing up, call or text 831-435-1300 to coordinate your club visit. The door only opens with a key fob, so we’ll open it remotely for you. For normal memberships, this is also how you pick up your key fob.

The First 90 Fund is a Fox Recovery Method track, a community-funded program that covers a limited number of free memberships for eligible individuals early in addiction recovery. It is subject to fund availability, so a spot may not always be open, and eligibility and terms are set by Fox Fitness and may change. There is no online sign-up: call or text 831-435-1300 to ask. You can support the Fund with a one-time or monthly donation; $225 ($75 a month for three months) sponsors one person's first membership.

Fox Fitness is a locally owned, independently operated gym in Soquel, California. We’re open 24/7/365 and intentionally capped at 250 members to keep the gym uncrowded. We’re designed for people who want the freedom to train on their own schedule without the intimidation and atmosphere often found at large commercial gyms. We offer memberships, personal training, online coaching, and specialized support through the Fox Recovery Method.

We’re conveniently located on Soquel Drive near 41st Avenue, serving members from Soquel, Capitola, Aptos, Santa Cruz, and surrounding communities. 4061 Soquel Drive, Suite A2 Soquel, CA 95073

Yes. Members receive their own key fob and can access Fox Fitness 24 hours a day, 365 days a year, including holidays.

The easiest way is to schedule a tour online, or contact us directly. We'll show you around, answer your questions, and help you determine which membership option is right for you. Call or text: 831-435-1300

Our Hero & Student Membership is available to mental health professionals, first responders, teachers, veterans, active-duty military members, and students. We verify eligibility at the time of enrollment. Please bring a valid ID or other documentation showing your eligibility when you sign up. Eligibility is re-verified annually.

Absolutely. Fox Fitness is intentionally limited to 250 members and our goal is to provide an environment where you can train without feeling judged or intimidated. You don't need to be experienced, strong, or "in shape" to belong here. We have members at many different fitness levels, and trainers are available to support you on your health journey.

Yes. Members 16 and older may have independent 24/7 access to Fox Fitness with parent or legal guardian consent. Members under 18 must have the required membership and waiver documents completed by a parent or legal guardian.

Yes. Fox Fitness has independent personal trainers offering one-on-one training and specialized coaching. You can work with a trainer for anything from learning the basics to building strength, improving conditioning, preparing for a specific goal, or developing a long-term training program. Contact us to find a trainer. Learn about coaching with Dr. Robin Fox.

No. You only need a membership if you want access to the gym so you can train independently.

Dr. Robin Fox offers comprehensive, specialized online coaching so you never feel lost in the gym or unsure what to do to reach your goals. Your program is built around your goals, schedule, experience, and real life. You receive your workouts through an app, along with coaching, accountability, progress review, and adjustments as needed. You're not getting a cookie-cutter program. You're getting a coach.

The Fox Recovery Method is our approach to using fitness, movement, structure, confidence, and community to support people building a healthier life in recovery. Many of our members are in recovery or use fitness as a tool to improve their mental health and we believe everyone deserves a safe and supportive place to train and become part of a community. For more information, email info@foxfitnessclub.com Copy email

No. Fox Fitness welcomes people from all backgrounds. The Fox Recovery Method and The First 90 Fund are a part of what we do, but you do not need to be in recovery to belong here.

We offer a variety of strength and conditioning equipment for independent training, including free weights, machines, racks, cable equipment, benches, and cardio equipment. We're also continually investing in the facility and upgrading equipment as the business grows.

Our gym operates on three basic principles: Respect. Personal Responsibility. Integrity. Put your equipment back. Clean up after yourself. Respect other members. Take care of the facility. Follow the posted rules even when nobody is watching. The community only works when everyone takes responsibility for the environment they share. Read the full gym rules.

Membership access is personal and your key fob may only be used by you. If you'd like to bring a guest, you can ask about a day pass.

Cancellation is simple. Email us at info@foxfitnessclub.com Copy email to cancel at any time with a 30 days' written notice. Your final payment will be prorated based on your cancellation date, and you will retain access to the Club for 30 days following your cancellation date.

Fox Fitness is locally owned and independently operated by Dr. Robin Fox. Dr. Robin Fox holds a doctorate in psychology, is a certified personal trainer, and is a competitive bodybuilder. She started Fox Fitness because she wanted to create a safe space for people to get fit and healthy 24/7 in a no-frills, supportive and non-intimidating space. She knows how hard it can be to find a gym to feel comfortable at, so she decided to create the space she once searched for.

Before the 24/7 Club, Fox Fitness actually started in a garage gym inside an addiction treatment center, with a mission of using fitness, movement, and community to help people build stronger bodies and strong minds. In 2026, Dr. Robin Fox made the decision to leave her career in addiction treatment and buy the gym from its previous owner. Her goal is to protect what makes this gym special while continuing to make it better: a welcoming, uncrowded place where people know each other, feel comfortable being themselves, and can work toward becoming healthier and stronger. All the while, incorporating the recovery support work that has always been part of the fabric of Fox Fitness.

We'd love to hear from you. Call or text: 831-435-1300 Email: info@foxfitnessclub.com Copy email